• The marketing policy towards the market and competition
• The concept: from trade to management
• Ownership of the franchisor
• Expertise and transmission of it
• Permanent assistance
• Profitability
• Balance between independence and respect for rules
• Balance of the contract

• Faster and more secure start
• Less costly franchise
• More efficient franchise
• Reduction of risk
• Profitability of the capital invested
• Higher professional control
• Knowledge of a new profession
• Permanent assistance
• Ability to promote the development of the concept

Before opening:

• Help in research and negotiations about the location
• Support for carrying out the feasibility study and the bank negotiation
• Help with regulating the selling proposition
• Training for the franchisee and his staff
• Help with administrative actions

For opening:

• Delivery and installation of stocks
• Delivery and installation of furniture and equipment
• Advertising for promotion
• Assistance in opening

After opening:

• Continuous training
• Promotional plans, advocacy and promotion of brand advertising
• Organization of meetings, seminars, committees
• Periodic visits (checking, vitality, help)
• Organization of transport and data processing
• Respect for financial and contractual obligations
• Report of suppliers, terms of markets, etc.
• Implementation of the marketing strategy of the franchisor
• Respect for the rules
• Obligation to follow the evolution of the concept and know-how
• Obligation of exclusive supply
• Respect for the financial obligations
• Respect for the contractual obligations